Insights and news

Software Australia engages with industry experts, academia, business leaders and the wider community, creating, collating, and curating written and video content to help you get the most from the modern software world. If you have some news about your business, let us now and we'll post it here.

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Towards an innovation strategy that puts firms, users and places at the centre

Australia’s innovation debate has drifted towards an overly narrow frame. The Strategic Examination of Research and Development (SERD), Ambitious Australia, is a welcome intervention. It addresses real weaknesses in funding architecture, foundational research capacity and institutional coordination. The difficulty is that SERD treats the research system as though it were the innovation system. It is strong on the supply of knowledge but largely silent on the conditions under which new ideas are taken up, adopted, and applied by firms, governments and communities. The report reinforces a conception of innovation that is too research-centric and university-centred. This Innovation Insight argues for two linked shifts. The first is to begin from innovation as the successful application of new ideas, rather than from the production of research outputs. The second is to widen the frame beyond science and technology to include creative practice, social innovation and the place-based ecosystems in which these interact.

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Does AI pose an existential risk? We asked 5 experts

AI will change the world. AI will bring “astounding triumphs”. AI is overhyped, and the bubble is about to burst. AI will soon surpass human capabilities, and this “superintelligent” AI will kill us all. The big question is will it?

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A problem shared is a problem halved

Stuck on a problem? Talking to a rubber duck might unlock the solution.

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10 Software Startup Tips

Creating a commercial grade software platform is expensive, especially for B2B and even with the help of modern AI. It takes a long time, lots of cash, and plenty of emotional energy to get to an MVP (minimal viable product) off the ground. And that's just the end of the beginning. So, here are 10 tips to help you get to market faster, better and cheaper.

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5 Tips For Selling Software

There’s an almost endless supply of material available that will tell you how to sell your wares. It tells you how to sell business to business, how to sell ecommerce, how to sell if you’re a start-up, how to sell if you’re not, how to sell like a pro, and many more variations on the theme. All are worthy of investigation. But for the layperson, the specifics of each variety can be confusing to say the least, so here are 5 all round sales tips I've learned along the way.

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3 Types of SaaS

There are 3 types SaaS solution - vertical, horizontal and service. While they share many similarities, each is best suited to its own market, so understanding the difference between each is critical.