Build an exceptional digital future

May 11, 2026

The founder’s balancing act - Managing projects without losing your mind

One of the hardest parts of founding a software company is realising that you cannot, and should not do everything yourself. Yet most founders try. We become salesperson, project manager, chief troubleshooter, HR, sometimes even bookkeeper. At first, it feels heroic. Then it becomes exhausting. In my early days, I prided myself on spinning multiple plates at once. Running client projects by day, wrangling coders at night, attending industry events on weekends, all while trying to raise a family and build a product from scratch. I wore “Cyclone Sonja” as a nickname with pride because yes, I did storm through problems at pace. But even cyclones lose energy eventually. The truth is: you can’t do it all. Nor should you.

May 11, 2026

From Idea to impact - Turning vision into software

When I was first sketching out the bones of what became ionMy, it wasn’t glamorous. There were three of us around the kitchen table, a government grant of $10,000, and a business plan presented with laundry bags full of fake money. Our first “server” sat under my desk. We didn’t have all the answers, but we had enough to get moving. That’s the real truth about software: you can’t wait until it’s perfect. Software is never perfect. If you stall until every feature is mapped and every scenario is resolved, you’ll never ship anything. In our case, the first version was clunky. It started with HR. Later it became compliance, governance, and risk. And later still it grew into something award-winning. But that only happened because we took that scrappy, imperfect first step. Clients don’t shape your vision in a vacuum—they shape it through use. By getting the product into their hands, we found out what mattered, what needed to change, and what could be dropped. My advice? Start where you are, with what you have. Don’t wait for the grand unveiling. Start small. Adjust. Move forward. That’s how ideas become impact.

May 04, 2026

Why your customer is more than just CX - lessons from Australian startups

Customer experience (CX) is a common rallying cry. But, as technology companies scale, a narrow focus on CX risks missing the bigger picture because your customer is more than just a recipient of experiences. They are a dynamic, evolving partner in your business journey. For startups aiming to build lasting value, it’s time to expand the conversation beyond CX, and rethink what “customer-centric” truly means. It's time to treat your customers as more than just users: time to make them part of your story, and build a business and community that lasts.